Alcohol advertising to minors
In this shocking video excerpt, bestselling author and influential advertising expert Jean Kilbourne explains how alcohol advertising directly targets minors.
“They have to, the younger people are when they start drinking, the greater the risk of addiction. If you start drinking when you’re fifteen, you’re four times more likely to become an alcoholic than if you wait till you’re older.”
This video supports research in, “Holmes’s Complete Guide To Stop Drinking Alcohol; The Easy, Mindful and Pain-free Way“, which explains how before we have even taken our first drink we are convinced to take it.
You can buy the full video “Deadly Persuasion” here, or watch it with a US University Library account, here.
You can download a FREE discussion guide here.
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